Every year, the American Resort Developers Association (ARDA) holds a World Convention focusing on the vacation ownership and timeshare industry.
This year, the 2012 American Resort Development Association (ARDA) World Convention and Exposition ran from April 1-5, and focused on global vacation ownership issues, with an “international theme” present throughout all educational forums and workshops.
International Timeshare Market
Sessions included information on the similarities and differences in sales practices across the globe, tips on how timeshare brokers and resort developers can break into international markets, and exclusive ARDA research findings on the state of international timeshare resales, which appear to be on the rise.
Social Media, Technology & Timeshare Resales
In addition to information on leveraging potential international sales and markets, industry leaders focused on social media as a way to use “the industry’s most powerful marketing tool – happy owners – to turn the tide of online commentary, engage a new generation of prospective buyers, and turn interest into bookings and sales.”*
Finally, the ARDA Technology Forum examined the efficacy of web-site marketing, exploring how to attract and engage users in a market where consumers are naturally wary.
At Timeshare Broker Sales, we believe the best way to serve our clients and potential customers is to provide them with honest, relevant and up-to-date information about vacation ownership right here on our website, and to engage with them via social media networks like Twitter and Facebook. We also invite consumers to contact us any time with their timeshare resale questions.